Wednesday, 12 October 2011

Bottle Labels

One of our discussions and activities was about how we package things, not just objects like food or boxes but also things like people in rooms or words on paper. To me this linked back to my literature review and how I studied the appropriate amount of people to fit within a restaurant to bring across the right atmosphere and theme for the customers. I think this could be brought across to designing logos for products as well. Depending on what it is the designer and the company are wanting to portray in their product may change how well it sells. It may be to attract the customer to their product or to visually describe how the product tastes. Although for the latter I do not think it is true for some of the most famous labels. When looking at the Coca-Cola label it is dominated with mostly red, yet when I think of red it does not remind me of coke.

http://www.picgifs.com/wallpapers/wallpapers/coca-cola/Coca_Cola03.jpg
Very red. As a drink label I would recognise red as being coke, but red by itself reminds me of other more vivid items.
http://www.picgifs.com/wallpapers/wallpapers/coca-cola/Coca_Cola03.jpg

When looking at these wine bottle labels it would seem that they were made to look unique above the rest of the other bottles and stand out as to exaggerate the finesse of the bottles wine quality. By having a wine label with a creative approach it might change the way the customers look at the taste of the wine. Personally when I am to chose a product, I do not want something that I would be embarrassed to be around. If it could be deemed offensive or it looks vastly out of taste with my traits then I would most likely avoid it altogether. I think some of the more simpler designs can have a better effect because it creates a sense of the products price being cheaper and from a students point of view, attracts me to this product first.

Bulls Blood Label
This label would envision me drinking bulls blood, something I don't really want to do. 
http://www.winelabels.org/labels10.htm
When looking at what information would be displayed I would like for it to be kept to a bare minimum unless their is some sort of cleaver and creative feature involved. Something like how the beer 'Speights' has questions involving New Zealand and sports underneath the bottle caps. If the label has adjectives describing the product that is anything other then the flavour then for me it creates this unnerving pressure for the product to live up to its quote/slogan.

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